Judges


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"I will be happy to contribute to the continuing efforts of DAS to raise the standards of design."

A graduate of the Graphic Design Department of the Bezalel Academy of Art and Design in Jerusalem, David worked at Total Design in Amsterdam before working for a number of years in New York. Since returning to Israel, he has worked in the field of environmental graphic design as a partner in the Daedalos Design Studio. He co-founded Vital – The Tel Aviv Center for Design Studies, affiliated with Middlesex University. The school's industrial and graphic design departments later became part of the Shenkar College of Engineering and Design. David is active in the community of professional designers. He has served as president of Icograda and currently is the President of the Israel Community of Designers. He has lectured at numerous international design conferences and has served as a juror in international design competitions. In 2009, with Avital Scharf, he established IDW, a firm providing integrated design services in China.

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"The Singapore Design Awards is highly regarded internationally as a platform that showcases the best of the best in the South-East Asian region."

Jacques Lange is past president (2005-2007) of the International Council of Graphic Design Associations (Icograda) and former co-chair of the International Design Alliance. He is currently group editor of the DESIGN> stable of publications where he is responsible for overseeing all editorial functions and creative direction of five multidisciplinary magazine titles as well as an online information platform. He is also partner and creative director at Bluprint Design, a communication design consultancy based in Pretoria, South Africa, chairperson of the SABS Design Institute's Design Achievers Awards and advisory committee member of the academic journal, Image & Text. In addition, he is an advisor to various governmental, education and non-governmental institutions where he focusses on design education, advocacy, design promotion and policy issues. Jacques qualified with a degree in Information Design from the University of Pretoria in 1988 after which he gained experience in the theatre and television industries before focussing his professional interests on human resources, branding and editorial design. His professional output as a designer has earned him many industry awards and his work has been featured in numerous publications and exhibitions.

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Guy is a corporate and book designer. He is active since 1971 in both the industrial and cultural worlds. Since 1989, he has been the CEO of Ad hoc Design. Guy is a Guest Speaker at the La Cambre Art Visuel, and also the Saint-Luc Institute Brussels, Belgium. He is also deeply involved in professional associations in Belgium and around the world, taking design to new levels of understanding and application. From 1993 to 2001, he has been a member of the Icograda office – International Council of Graphic Design Associations – where he also served as President during the years 1997-1999. He was one of the founding fathers – and is involved ever since – of Design for the World, an association aiming at proposing solutions for humanitarian problems. Since 2006, Guy Schockaert has been a member of Belgian's Free Academy (Libre Académie de Belgique).

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The initiator and the founder of India's first Master of Design Programme in Visual Communication in 1981; Kirti Trivedi (born 1948, Gwalior, India) is a Professor at the Industrial Design Centre, IIT, Bombay. After a degree in Mechanical Engineering, he did postgraduate studies in Industrial Design from IIT, Bombay, and the Royal College of Art, London. IN 1981, he worked as a UNESCO Fellow in Japan, under the guidance of Prof. Kohei Sugiura, and was introduced by him to the intellectual depth and the richness of Asian Design. He has been engaged in research and documentation of the classical design traditions of India since 1984, with several publications on Indian Design Traditions. Besides teaching and design research, he is active as a design consultant in the areas of graphic design, book design, exhibition and museum design, environmental graphics, signage, and product design: with numerous publications and awards both nationally and internationally. His current research is in developing appropriate interaction design solutions for Indian needs based on emerging technology possibilities.

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Joo Yun Kim is the professor of Hongik University in Seoul Korea. He got B.Arch. in the Architectural School, Hongik Univ. in 1984. And he finished his MFA of Interior Design in 1986 at Hongik Graduate School of Industrial Art, MA in Interior Design in 1991 at Cornell Univ., Ph.D. in Architecture in 2002 at Kookmin Univ. He had been a research professor at Pratt Institute in US for 2004-2005. At present, he is the chair of Industrial Design Department, the chair of Interior Architecture Department and the chair of Inter_space Design Department of Graduate School in Hongik University. He works also as the Director of Design Research Institute of the school.

He gave numerous lectures internationally, such as APSDA (Asia Pacific Space Designer's Association) in 1998, 2000, 2005, IFI roundtable in 2006, LuXun Academy of Art at China in 2007. For IFI, he initially proposed WING at Johannesburg IFI Board Meeting in 1999 and managed the first WING 1999 Seoul as a director with full support by KOSID (Korean Society of Interior Designers).

In 2000, he worked with a video artist Nam Jun Back for the millennium gate design for Seoul Korea (not built). He had got numerous merits and prizes. Especially, he was the winner of 2006 Korean Interior Design and got the first Grand prize by the Ministry of Construction & Transportation. Now he is working as the Master Planner for Design Seoul Street for City Seoul, Korea. And he is also an art & design director of the Milan and Seoul based design firm um&partners and of the international design information website www.designflux.co.kr.

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Wilhelm Oehl was born in Speyer, the Rhinland Palatine region of Germany. Early in his career, he completed a three-year apprenticeship as a cabinetmaker at Emanuel Hook, Furniture Design, and received a Diploma in Furniture Construction from the Handwerkskammer Mannheim, Germany, in 1992. He was responsible for the development and production management of the "Trapezium" series of chairs and marketing at the trade fairs in Cologne, Frankfurt and Milan. In 1990, Oehl was part of the design and manufacturing team of the 125th Anniversary Exhibition for BASF, the chemical conglomerate, in Ludwigshafen, Germany

Oehl attended the Art Center (Europe) in La Tour-de-Peilz, Switzerland in 1992 and 1993 before transferring to the Art Center College of Design in Pasadena, California and graduating in Industrial Design with honors in 1994.

In 1995, Oehl joined Eight Inc. and became a partner in 1998. At Eight Inc. Oehl is involved in a wide range of product, retail, interior and exhibition design projects, many of which have received international design awards and published in Asia, Europe, and the United States. Oehl has taught industrial design at the San Francisco Academy of Art College, and speaks on the subject at international design forums. In addition, Oehl actively supports the arts and is on the committee for Digital Art at the San Francisco Museum Of Art.

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James Slade is an internationally celebrated architect who has also taught design at several universities across the country and in Italy. He is the Principal and Founder of Slade Architecture.

Slade Architecture is a young, award winning, New York City design firm, founded in 2002 by James Slade and Hayes Slade. They have completed a diverse range of international and domestic projects and their work has been recognized internationally with over 200 publications, exhibits and awards. Architecture League of New York selected Slade Architecture for the Emerging Voices Lecture series in March 2010. Among Slade Architecture's awards are a national AIA Small Projects Award, multiple NY AIA Merit Awards, Association of Retail Environments Store of the Year Award, Chain Store Age Best in Show Award, Fast Company Masters of Design issue, multiple Best of Year awards from Interior Design Magazine, Contract Magazine and Businessweek/Architectural Record. Slade Architecture's work has been exhibited at the AIA Center for Architecture in New York, the Venice Biennale, Florida International University, the German Architecture Museum in Frankfurt and many other exhibits in Europe, Asia and the United States.

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A practicing architect and an established furniture and interior designer, Shrikant has designed many corporate offices, institutions, banks, hotels, etc.

His latest achievement is to be elected as the first Indian President of International Federation of Interior Architects. He is the president of Indian Institute of Interior Designers, member of GATS committee of Council of Architecture. He lectures around the world and is an advisor to many architectural and interior design institutions in India and abroad.

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A graduate of the School of Interior Design at Ryerson Polytechnic University in Toronto, Victoria has been in practice since 1987. She brings several years of experience in both interior design and interior construction management, with a focus on office, retail and institutional projects. In addition to her interiors experience, she has worked extensively with architectural firms and brings a good understanding of complete project scope.

Victoria, serving as Director of Marketing at KBH Interior Design, believes strongly in serving client interests through the design process, and in projecting client image and business philosophy through the interior environment, while responding to the critical client needs of function, budget and schedule.

Recently completed projects include the creation of a 10,000 square foot office fit up for Google’s Canadian Head Office in downtown Toronto; a 20,000 square foot office fit up for GE Real Estate; the creation of a 50,000 square foot corporate office for the newly created Ministry of Aboriginal Affairs in Toronto; an 85,000 square foot office relocation for the Sport Alliance of Ontario; the redesign of the Valley Marketplace Restaurant at the Ontario Science Centre; and a 150,000 square feet of office consolidation and reconfiguration for the Ministry of Training, Colleges and Universities in Toronto.

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William is the President of the Singapore Institute of Planners and previously the Chairperson of Public Relations Sub-Committee. Previously, he had served as the Honorary Secretary for the past decade, as well as the past Chairperson of SIP International Liaison, Public Affair and Professional Practice Committees for numerous terms.

As representative of Singapore Institute of Planners in URA DCC Meetings, William gives imperative professional feedbacks, as well as commented on approvals of Written Permissions for new building development projects.William also participated in many "Power Sessions" and "Workshop Sessions", which are instrumental in active review and refining of current URA planning policies and guidelines.

As a avid speaker, William is frequently being engaged at numerous International Planning Conferences. For many years, he also lectures at Civil Service College (CSC) on Urban Planning Courses to overseas government officials. William also speaks on property development related topics for the renowned Dennis Wee Group, Propnex, Orange Tee etc. He was a public speaker on "Urban Planning as a Career" at S'pore Career Fairs. He regularly chairs in public seminars & annual dinners for the Institute.

He has been a jury for Urban Planning competition projects in China. For many years, William was one of the judges for "Best Exhibition Booth Awards" at Singapore Career Fairs.

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Damian is the President of Singapore Institute of Landscape Architects. He is currently heading the Landscape Design and Environmental Graphic Design team in National Parks Board.

Many of his projects advocated the imperatives to address experiential design, social trends and sensitivity towards complex environmental issues arising in our urban settings. His vast landscape design experience ranges from small gardens, local regional parks, streetscape greenery planning to several overseas large scale master plans.

Some of his projects include Sengkang Riverside Park, Bedok Reservoir Kings of Freedom project, Punggol 21 Streetscape Greenery, IMF World Bank 2006 civic conceptualisation, to environmental planning and master planning of corridors and waterways with other government agencies. He has led several key initiatives in raising the standards of landscape industry in Singapore including playing a major role in the Green Mark for New Parks criteria development and sitting in few tertiary institutions' landscape diploma and modules review committee.

His achievements include Gold Awards in SILA Professional Design Awards 2009, ASLA Honorary Awards 2010 and Singapore Garden Festival 2010 Gold and Best of Shows awards.

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After graduation in 1988, Ashvinkumar joined the private sector and has been involved in many notable projects, both local and overseas. Some of the projects have been in collaboration with Paul Rudolph, Kenzo Tange Associates, MGT Architects and Carlos Ott Architects. Presently he is the Group Chief Operating Officer of ONG&ONG Pte Ltd.

Ashvinkumar is a registered Architect with the Board of Architects (BOA) in Singapore and a Corporate Members of Singapore Institute of Architects (SIA) since 1990. Currently, he is the President of the 50th Council, Singapore Institute of Architects. Ashvinkumar has been actively involved in SIA since 2000. He served as 1st Vice President in the Council Year 2007/2008 and 2008/2009. He has been the President since 2009 and his current term will end in March 2011. In the previous SIA Councils, he was responsible for the Institute's Practice Thrust. Other positions he held include Honorary Treasurer, Honorary Secretary, Co-Chairman of the Practice Committee, Co-Chairman of the Professional and Strategic Development Committee and Chairman, Board of Architectural Education Committee.

He has been involved in a number of URA's focus group committees since 2002 and in BCA's Steering Committee on Sustainable Construction since 2008. He has also been involved as a BOA Professional Practice Examiner from 2006-2009 and currently he is a Steering Committee Member of the proposed Indian Heritage Centre.

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"I've been involved with helping young designers in Southeast Asia meet their potential for nearly 20 years and I think it's important that they continue to receive honest feedback about where they still need to improve as well as where they have made great strides. I have no qualms with being such a messenger and happy to be a juror for another year of the SDAs to see what they will bring to the table."

Josh's career spans more than 20 years in advertising and marketing, with more than 16 years as a pioneer and innovator within the digital space. In that time he has held a variety of leadership positions ranging from Creative Director to Chief Creative Officer to regional-office Chief Executive Officer for some of the industry's most respected regional and global digital agencies, among them Bates Advertising, XM Asia, XM Worldwide, and WPP Digital's BLUE. He has led successful, results-driven digital campaigns for some of the world's most prestigious brands including Nokia, Visa, Coca-Cola, ESPN, Cisco, Discovery Channel, Compaq, HP, Singapore Airlines, Pfizer, Heineken, General Motors, and the US Department of Defense.

Most recently, Josh served as Global Creative Director and Director of Digital Strategy and Operations for global agency, Enfatico, an "all star" WPP organization that assembled the agency's top talents to support the worldwide integrated campaign efforts for Dell. Today, Josh is founder and Chief Heresiarch for Heresy, LLC, a management consulting company focused on empowering the evolution of marketing people, organizations, and the industry at large, readying them for success in the twenty-first century.

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Alan Sekers leads the Future Communication strand on a Masters programme at the London College of Communication's Media School. In 1984, he founded Imagine, Europe's first digital design consultancy. There he led major consulting projects for clients such as Fiat, the Image Bank, Kleinwort Benson, N M Rothschild, MTV, Pentagram, Readers Digest, the Rolling Stones, Shell, WH Smith and Wolff Olins.

He has also been a Thought Leader in major consulting exercises for Ideascope and others in the USA and Europe and worked at tomato as a creative director, designer and consultant for clients who included Channel 4, Die Zeit, and Volvo.

He's been a non executive Director of on_IDLE and of BabelMedia, one of the fastest growing technology companies in the UK.

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Graham joined Ogilvy Interactive in July 2000 as Regional Creative Director, Asia Pacific, to oversee the build up of the regional network: Hong Kong, Tokyo, Beijing, Jakarta, Shanghai, Kuala Lumpur and Singapore. In 2003, Graham joined Saatchi & Saatchi Singapore. His role: strengthen the agency’s through-the-line abilities. In 2005 Graham joined BBH Japan. His brief was similar: to strengthen the agency’s creative offering across all media. While at BBH Graham oversaw the launch of “Axe” in Japan, which was the most commercially-successful launch in the brand's history. On January 15th 2007, Graham joined TBWA/Tequila as Executive Creative Director, Singapore and “Creative Integrator” for Asia. Graham left TBWA/Tequila in November 2009 for a year's sabbatical.

Graham’s ambient, print and TV work has been awarded at shows such as: Asia-Pacific Adfest, Spikes, The One Show, Clio, Cannes, D&AD and Communication Arts. He has won a cross-section of all the major DM awards: Caples, Echos and the Asian Direct Marketing awards (where he has won Best of Show twice). Graham also steered Saatchi’s Singapore to joint number 1 most creative Direct Marketing agency in the world, as ranked by the WON Report ‘05. (The WON Report ranks agencies based on the number of major DM awards won). Graham’s interactive work has been awarded at shows such as the One Show Interactive, Cannes Cyberlions, Clio Interactive and Communication Arts. As such, he is the one of the few creatives to have achieved international recognition across all media.

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Olaf Hoffmann, an ICSID member since 1986, heads Olaf Hoffmann Industrial Design in Munich. In between participating in ICSID workshops in countries such as Chile, Latvia and South Korea, he has also won design prizes from iF Hannover, which include the Red Dot Essen and the Braking Brarriers Prize in Brussels. He has also been active in several Design associations and was Member of the Board of the Arbeitsgemeinschaft Selbständige Industrie Designer e.V. from 1992 to 1996.
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Christian Schwamkrug is Design Director Porsche Design Studio, Zell am See, Austria. The Porsche Design Studio in Zell am See, Austria, stands for the distinctive, timeless and unmistakable design signature that characterizes all products of the luxury brand Porsche Design. The brand was founded in 1972 by Professor Ferdinand Alexander Porsche and ever since has a particular focus on technically inspired products. Porsche Design offers classic men's accessories that stand for functional, timeless and purist design. The product portfolio includes watches, sunglasses, luggage, a sport and fashion collection as well as electronic products and a men's fragrance line. Additionally the studio also does work for other companies in the areas of industrial and product design. Today, the Porsche Design Studio is among Europe's most recognized design companies. Christian Schwamkrug joined the Studio after studying Industrial Design in Wuppertal, Germany and various stints as a freelancer in design firms. He was appointed Design Director in 2004. Since 2008 he is a visiting professor at the University of Fine Arts, Hamburg.
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Industrial designer, entrepreneur, researcher and educator. At present founding chairman and CEO of design4all international design consortium, co-founder and president of Senior-Touch ltd. and co-founder of Scentcom ltd. Winner of the World Technology Network Award 2009 in the field of design.

He is a practicing designer since 1970 and designed more than 700 products mainly in the field of advanced technologies. He is a professor of Industrial design at the Technion Israel Institute of Technology where he founded and was the former head of the graduate program in advanced design studies and design management.

Nabarro was an executive board member of ICSID, the International Council of Societies of Industrial Design 1999-2003 and acts now as a regional advisor for ICSID. Nabarro is the recipient of 24 Design awards and his design work has been exhibited in design exhibitions around the world. Principle areas of research and interest are design for older people, design management and design education. He is a frequent presenter in design and management conferences and seminars and the writer of articles on design for older adults and design management. Nabarro lectures and conducts workshops seminars and lectures on age friendly design in design and management schools around the world.

He is a jury member for many international design competitions like Red dot Germany, Red dot concept Singapore, India financial times design award, Over 60 design award Singapore, and more. He has appeared in many print publications over the years, and speaks regularly to a wide variety of audiences and has consulted to a wide variety of organizations.

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As a professional designer who joined the ranks of academia full time in 1994, Professor Newman brings a mix of design and business experiences higher education and an acute business acumen to the management of projects and academic units.

Professor Newman completed his studies in Industrial Design at the National Art School (NAS) in the early 1970s and has held various design and design management positions in Australia and Europe. Senior design positions with Philips, Email and for six years as Research and Development Manager for Sebel Furniture paralleled his editorial stewardship of the national magazine Design in Australia and various executive roles within the Design Institute of Australia (DIA).

For five years in the late 1980s Professor Newman was the Chief Executive Officer of the public company, Exhibit Resources, which he established, a company that was involved in design and fabrication of museums and exhibitions. Professor Newman has held many board directorships and consultancy positions to major companies.

Professor Newman was Head of School of Design Studies, College of Fine Arts (COFA), the University of New South Wales (UNSW) for eight years from 1992 to 2000 and from 2002 for 4 years he was Director & Dean of Sydney College of the Arts, the visual arts Faculty of the University of Sydney. In January 2005 Auckland University through its business incubator, IceHouse appointed Professor Newman, into a parallel role as Entrepreneur in Residence, a residency designed to initiate new collaborations within Auckland University and encouraging outreach to the commercial community of New Zealand.

In September 2006 Professor Newman left the University of Sydney, to join Raffles Education Corp (REC) to become Vice President and later (2008) President of Raffles University System, at REC’s headquarters in Singapore. Professor Newman left REC in 2011 and is currently working on the development of new education projects in the Asia Pacific region

BRANDING, PACKAGING, PRINT
David Grossman
Co-Chairman of the IDW Consortium, President of the Israel Community of Designers, Israel
Jacques Lange
Group Editor, DESIGN>, South Africa
Guy Schockaert
Visual Media Designer Consultant, FDIA, UDB CEO, Ad hoc Design, Belgium
Kirti Trivedi
Professor, Industrial Design Centre, IIT, Bombay, India
BUILT ENVIRONMENT, FURNITURE, INTERIOR
Joo Yun Kim
Professor, Hongik University, Seoul Korea
Wilhelm Oehl
Director, Eight Inc. the Apple & Nokia Identity design firm, San Francisco & New York, USA
James Slade
Principal, Founder, Slade Architecture, New York, USA
Shrikant Nivsarkar
Practicing Architect, Established Furniture & Interior Designer, Elephantversity, India
Victoria Horobin
Principal, KBH Interior Design, Toronto, Canada
William HL Lau
President, Singapore Institute of Planners
Damian Tang
President, Singapore Institute of Landscape Architects
Ashvinkumar s/o Kantilal
President, Singapore Institute of Architects
NEW MEDIA
Josh Sklar
Founder & Chief Heresiarch, Heresy, LLC, Singapore
Alan Sekers
Head, MA Interactive Media, London College of Communication University of the Arts, London
Graham Kelly
Formally from TBWA/Tequila, Singapore
PRODUCT/INDUSTRIAL
Olaf Hoffmann
Founder, Olaf Hoffmann Design, Germany
Christian Schwamkrug
Design Director, Porsche Design Studio, Zell am See Austria
Professor Ron Nabarro
Founding Chairman & CEO, design4all international design consortium, Tel Aviv, Israel
Professor Ron Newman
ASTC-Ind Des (NAS) Grad Dip HEd (UNSW) FIA HLFDIA